I played their music on repeat, I screamed at their concerts, and I had torn-out magazine photos taped to my bedroom wall.Īfter my homework was done, I’d spend hours in a spare bedroom of my family’s home in Tacoma, Washington, consuming as much Backstreet Boys–related content as possible. I was, in every sense of the word, a committed fan. These accolades merely confirmed what I already knew on a visceral, spiritual, and hormonal level: that the Backstreet Boys were the greatest boy band ever (again, I was 15). release, Millennium, which celebrates its 20th anniversary this month, set a number of records, including becoming the best-selling album of 1999. At the time, the group-made up of AJ McLean, Kevin Richardson, Howie Dorough, Brian Littrell, and Nick Carter-was everywhere.

It was submitted 10 months ago.In the spring of 1999, I was in the exact target demographic for the Backstreet Boys: 15 years old, female, and very susceptible to intense celebrity crushes.

This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was created for the brands: Downy and Procter & Gamble, by ad agency: Saatchi & Saatchi.

This professional campaign titled 'Tell Me Why' was published in United States in November, 2022. The Backstreet Boys were the brand’s first choice for talent in the commercial as they provided the perfect blend of nostalgia and mainstream relevancy that Downy hopes to bring to consumers and the “tell me why” lyrics from “I Want it That Way” perfectly lent themselves to introducing the new product to seamlessly tell people why they need Downy Rinse & Refresh.

Downy has teamed up with the Backstreet Boys for this campaign to create an unforgettable spot featuring an unexpected musical performance from the internationally renowned 90s pop group. Saatchi & Saatchi in partnership with Downy unveil the brand’s biggest innovation in 30 years, Downy Rinse & Refresh.

Tell me why? backstreet boys